Our Strategic Priorities
The CCA Board of Directors has launched a new three-year strategic plan for 2020 -2023 starting in July 2020. Together with our donor community and supporters, we will help empower all Canadians with celiac disease and gluten disorders to live their best lives.
Promote Evidence Based Solutions
- Have a functional and effective Professional Advisory Council (PAC) with diverse representation and medical professionals
- Stay abreast of international and national scientific research and trends
- Ensure that our events, advice, and materials are firmly rooted in science
- Publish statements through the PAC on important issues and communicate to our stakeholders
Strengthen Standards
- Advocate for gluten-free food safety and standards in Canada
- Champion improved standard of care for Canadians with gluten disorders
Ensure Financial Sustainability
- Generate, diversify and maintain revenue streams
- Enhance donor engagement strategies
- Strategically fund advocacy, education and research initiatives
- Build and maintain a high-performance team to meet operational goals
Increase Awareness and Education
- Be the go-to resource for Canadians with celiac disease and gluten disorders
- Involve the healthcare community regarding diagnosis and management
- Engage the food service industry regarding food safety
- Improve outreach to culturally and socioeconomically diverse communities
