If you own publicly traded securities that have increased in value, donating them directly to a Canadian registered charity may be one of the most powerful and smart ways to give.

Here’s how it works

Let’s say you purchased common shares in ABC Company for a cost of $1,000. If the current market value of those shares has increased to $5,000, you would have a capital gain of $4,000.

If you simply sell those shares and donate the cash proceeds, you’ll owe tax on the capital gain. So, you set aside the taxes due from the proceeds, leaving you with less than the full cash value to donate and a tax receipt which reflects the smaller donation.

But when you donate the shares to Celiac Canada, you owe no capital gains tax and can donate the full fair market value. So, Celiac Canada receives a larger donation, and you get a tax receipt for the fair market value at the time, reflecting your larger contribution without increasing your out-of-pocket expense.

Your investments helped build your future. Now they can help build someone else’s.

Here’s how to do it

1. Decide what shares and how many you wish to donate. You may designate to the General Fund (wherever the need is greatest), In Memory/In Honour or to our Research Fund.
2. Complete the form on this page or by clicking here. We utilize the efficient services of Canada Helps to process securities donations.
3. Canada Helps will issue you an income tax receipt immediately and transfer the funds to Celiac Canada.